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redefined the product

redefined the product

Year

2024

Attribution

Myself
Design

Outcome

Strategic

Fanbyte was successfully pivoted from a traditional games media outlets focused on articles, features, and reviews to a tools-centric destination with guides, calendars, item databases, and additional modules to help assist players through the lifecycle of live-service games.

The propterty, while steering into a new direction of data-driven tools, still supported traditional written content with modules to display and recirculate articles, features, and reviews throughout the site to help support legacy content and continue to provide multiple methods for increasing pageviews across the site.

Tactical

The structure of layouts for the site transitioned from traditional fixed-width layouts catering to articles to support a more responsive, module-based layout. Data modules were designed to support usage on hubs, within articles, and any additional space they could be useful.

The visual direction of the site was adjusted to continue to adhere to brand standards but provide better visual clarity and better adhere to basic accessibility.

A design system was created to support better consistency and visual direction for the whole site while allowing for select customizations in game-specific hubs.

Additional Details

A non-exhaustive list of tools designed for players

  • Calendar view that supports multiple calendar groups for recurring and unique timed events
  • Gear sets for Destiny 2 and Final Fantasy XIV so users could build, save, and share their sets with others
  • Item databases supporting multiple games
  • Item detail views for specific items, complete with stats, modifications, and lore details
  • Skill rotation modules for Final Fantasy XIV class builds
  • Tiered ranking lists