Fitmob was acquired by their direct competitor, ClassPass, in 2015. As a founding member of the team starting in 2013, I lead the startup from an idea to a user-friendly website, app, and in-person experience through design.

Strategic

The design process was tightly integrated with senior leadership to allow rapid ideation and iteration of business needs while we found our way to product market fit. I worked directly with the team to translate service ventures into simple and digestible user flows within our digital products. From the start of the company, we introduced:

• Free, local fitness classes around San Francisco
• A paid subscription for first and third-party fitness classes
• Iterations on pricing models and messaging
• A parallel gym service to accompany fitness classes
• Small, dedicated fitness groups as a service
• Expansion of the service to other US cities
• + many other smaller iterations

Tactical

I served roles in User Experience, Visual Design, and occasional front-end development. This often led to a design process that started focused on product design, transitioning into interactions, then production work through visual design and HTML/CSS.