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brought a gaming event to life

brought a gaming event to life

Year

2021

Attribution

Myself
Design Direction
Adam Mendala
Design
Anthony Roman
Design
Brit McGhee
Design
Gurk Erdemli
Design
Jeff Hill
Design
Karen Chiu
Design
Tosh Hartman
Design

Outcome

Provided design direction for the summer event put on by GameSpot.

For the 2021 event, following over a year of the team being remote and yet to return to a communal office, the broad direction was to communicate togetherness and closeness. I provided direction to the team to develop an aesthetic of simple illustrations that could depict a myriad of people with a variety of expressions and demeanor. The result was a collection of stylized emotes bunched together to express the visualization of community within GameSpot as well as in the games industry. We established a recurring aesthetic with these emotes as well as a bright, friendly color palette matched with friendly typography and patterns.

Deliverables included general visual identity for the event, templates for live events, key art, video bumpers, apparel, and more.

Additional Details

Play for All is an event put on by GameSpot to compliment other summer conventions and showcases in the games industry. Coverage includes exclusives with game developers, interviews, exclusive features, and showcases for indie titles.